What is one point of close rate worth to you?
Not more leads. The same appointments you are already running, closed a little more often and sold a little larger. Put your own numbers in and decide for yourself what that is worth.
Your numbers
Four figures you already know. Nothing here assumes another lead: the same opportunities, closed a little more often or sold a little larger.
That is about 977 appointments a year, and every number below holds that figure exactly where it is.
One point of close rate
Same leads, same job size. Only the share that sign moves.
At 32% you sign about 313 of those appointments. One more point is 10 more jobs a year, worth $312K.
And if the average job size grows too
Down the side, close rate. Across the top, average job size. Each figure is the added revenue a year on the same appointments.
| Close rate | $32,000 | $33,000 | $34,000 | $35,000 |
|---|---|---|---|---|
| 33% | $312K | $635K | $957K | $1.28M |
| 34% | $625K | $957K | $1.29M | $1.62M |
| 35% | $938K | $1.28M | $1.62M | $1.96M |
Standing still is not neutral
If a competitor closes one point better and sells one percent larger while you hold still, and you slip by the same amount, this is the gap between you. Same leads on both sides.
What it costs
A one-time setup, a monthly platform fee, and a monthly fee for each rep who uses it. We quote it on the demo, against your own numbers rather than a table, so you can see the payback on the business you actually run.
An illustration, not a promise. What actually happens depends on lead quality, how the process is run, how quickly reps adopt it, pricing, margins and the market. RenderBid does not promise a close rate.